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Part 3: How to Sell Offline – Must Haves and Must Dos

In Part Two I mentioned signage and branding, but your display can take this much further to attract customers and make them want to hang around. Here’s some food for thought to get your creative juices going. See if any of these work for you. (Did you miss Part 1? It’s here.)

Display

Build multi-level rises, cover [...]

I’m Today’s Featured Artist at ImageKind

This was an unexpected but lovely thing to wake up to.  I am one of the Featured Artists of the Day at ImageKind!  ImageKind is a site for buying artwork by a huge range of artists, from  masters to small independent designers.

I am sharing the spotlight with professional Canadian photographer Chris Gallow, whose work is notable [...]

It’s New! It’s Fresh! It’s My Design Studio Website!

Not everyone who comes to the Rotem Gear shop knows that I am also a graphic designer beyond t-shirts and artisan scarves.  In fact, I have done freelance design work for universities and colleges, governments, media companies, architecture studios, and have the pleasure these days of doing ad design for the Edible Communities network of local [...]

Art Trip

My friend Cheri Lasher-Sandhu never met a surface she didn’t like.

When I knew her in Israel, she’d paint anything — cabinets, furniture, pillows, clothing, and the unfinished Arab-style pottery plates and water jugs sold all around Israel. If memory serves, she painted part of the hallway leading to her apartment. She was compelled to paint, a [...]

Making a Logo, Not a “No Go”

I thought I’d share  an example of a design process for a corporate logo I did a few years ago for Amritt Ventures. I began with a sit-down meeting (over a yummy Indian lunch) with the head of the company, Gunjan Bagla, who was just launching his business at the time.  In between dowsing the chillies [...]

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