We’ve always been fans of the theremin, so much so that we even have a t-shirt design dedicated to it.

But even our dedication is surpassed my the intrepid souls who train their cats to play the theremin.

May we present the dulcet tones of this Scottish Fold from Israel:

And from classically musical New York, a very talented tabby:

It is to these feline musicians that we dedicate our theremin t-shirts.

Technorati Tags: theremin, theremin t-shirts, cats playing theremin, theremin cats

We’re thrilled to have gotten a great little write-up in NY’s Blueprint magazine!

Blueprint is an urban, youth-oriented hard-copy magazine and website who says about Rotem Gear “If you do time at the gym, and seek to out-do your Hilfiger-sporting rivals (or just something fun to knock aound in) … why not let all those watching you sweat know that you are, indeed: “A ‘Hebester,’ ‘Kosher Girl,’ ‘not yo mama’s nice Jewish boy,’ or an ‘M.O.T.’ (Member of the Tribe)? Move over, Ralph Lauren , and make room for rotemgear.com …”

Page 22 if you happen to pick one up, or read it here:

Last week’s Earth Hour, when we were asked to turn off lights for a full hour, didn’t look like much where we were in L.A., but the effect in Tel-Aviv was noticeable:

Not only that, but according to Haaretz:

Vats of oil used to fry Tel Avivians’ lunchtime falafels and chips were brought on Thursday to Rabin Square, so a concert that evening could be powered without aid from the Israel Electric Corporation.Rock group Knessiat Hasechel later played to a crowd of tens of thousands who had gathered in the central square to mark “Earth Hour,” a worldwide off-the-grid campaign against global warming and energy waste.

Technorati Tags: earth hour, tel-aviv, environment, earth day, global warming, bio fuel